Redesigning Bengie’s Mobile First Experience

New age technology for a timeless movie experience

Figma Prototype

Project Synopsis

Overview & Challenge

Currently users can’t purchase tickets on our site. Users follow a link to ticketspace.com and sometimes don’t end up making a purchase...and often don’t come back to our site.
In addition, our movies are frequently announced at the last minute and we don’t provide movie trailers. We have also received feedback that our users find our schedule listings and site confusing and difficult to navigate.
Users should be able to purchase tickets and watch trailers without leaving our website.
We also want better organization in general.
Team & Duration
Team:
- Israel Casas
- Michael Lowstetter
- Eun-Hye Rho
Duration:
- 2 Week Sprint
Tools & Methods
Tools:
- Otter.ai: Record Conducted Interviews
- Notion: Project Plan/Roadmap
- Figma: Design Tool
Methods:
- User Interviews
- Affinity Mapping
- Competitive Analysis
- User Persona
- Plus/Delta Chart
- Heuristics Analysis
- Task Analysis
- User Flows
- Site Map
- Design System
- Wireframing
- Prototyping
- Usability Testing
Client

Bengie’s Drive-in Movie theatre is located in Middle River, MD, is the BIGGEST Movie Theatre Screen in the USA. Measuring 52 feet high by 120 feet wide (6,240 sqft) with a PERFECT Picture, No Cropping!
The show always begins with the National Anthem. In between movies, they play intermission clips, classic cartoons, and vintage trailers. Their presentation will impress you.
My Role
- Create a design strategy to lead & track as we go along the iterations.
- Conduct user interviews
- Affinity map gathered data with my team.
- Assist with competitive analysis
- Create 2 Task Analysis
- Convert Task Analysis to User Flows
- Create a Site Map for Global Navigation
- Assist with creating a Design System
- Assist with Lo-Fi Wireframing (Mobile & Desktop)
- Assist with creating our wireframe into a Hi-Def Prototype (Mobile & Desktop)
- Conduct Post-Prototype Usability Testing
Project Type
- Conceptual

The Problem

Third Party Ticketing Directly Affects Sales

Users need a streamlined process for scheduling and purchasing tickets on our website because the current design navigates users to a third party eCommerce site which often leaves users confused and hinders them from completing their purchase.

The Solution

In-House Ticketing Interface

We believe by designing and implementing an in-house ticket purchasing interface we will improve customer-client relations.
Our redesign will also include a mobile-first approach, better movie scheduling information and site navigation which will improve the users overall experience on the company site.
This will increase ticket sales, customer attendance, and overall less refunded purchases across the board.

Our Iteration Process

Research → Ideate→ Design → Prototype → User Testing

How I Lead This Project

Understanding how much time the team could invest due to their responsibilities, personal life, and demographic.
Creating a working agreement in order to understand each teammate and characteristics.
Organize all our tools and methods under our collective knowledge.
Project management of choice: Notion

The Research

We conducted 8 user interviews and here is what our users said:
- “I go on the mobile app if I have to buy a ticket fast”
- “I have trouble finding my tickets because it is either in my e-wallet, email, or google calendar”
- “I watch previews on YouTube because I did not know I could watch it on the app”
- “I use fandango because I like to see the movies, time, and seat selection”